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We fight for food efficiency
The figures for food loss and waste along the food chain are alarming: 1/3 of the food produced globally that is fit for human consumption is discarded.
Wasting food has very severe economic, environmental, and social implications and consequences.
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We give a second chance to fruits and vegetables excluded from the market
We use fruits and vegetables that are fit for human consumption but are discarded from the commercial market for various reasons. Some are related to aesthetic criteria, and others stem from the dynamics of the current agri-food model. What are these imperfect fruits and vegetables like?
Formes diverses
Afegeix aquí Pastanagues amb dues potes, patates amb forma de cor… no solen arribar a les botigues, però hi ha fruites i verdures amb formes molt excèntriques.
Massa grans o petites
El mercat alimentari estableix mides mínimes i màximes perquè certes fruites i verdures siguin comercialitzables.
Taques i marques
D'acord amb els criteris estètics del mercat, les fruites i les verdures han de tenir una pell llisa i uniforme.
Too ripe
Ripe fruits or vegetables that could not be stored in stores for too long are not sold.
Surpluses
When the market price falls below the costs of production and harvesting, it forces producers to leave the harvest in the field.
We are circular bioeconomy
We believe in the circular economy as the only viable paradigm for sustainable production. For this reason, our production process is aligned with this model: we recover food discarded from the commercial circuit and transform it into high-quality products. In this way, we prevent both the loss of food and the waste of the resources used in its production.
We work for social justice
We work for social justice
We firmly believe that for a product to be sustainable, it must be socially responsible and produced in a decent workplace. In our workshop, we offer employment and training opportunities to people at risk of social exclusion, providing them with a safe and transformative space to develop their skills and abilities.
We promote natural, healthy, and high-quality food.
We make all our preserves using a traditional process, carefully handling all the ingredients to guarantee their high quality. We promote the consumption of fruits and vegetables as the foundation of a healthy diet. All im-perfect® products are natural, free of artificial colors and preservatives.
We support local agriculture and locally sourced products
We highlight and defend the essential work carried out by the primary sector in local areas. All the fruits and vegetables in our preserves come from local producers. By consuming local and seasonal products, we are committed to a more sustainable diet.
We are committed to a transformation of the agri-food system
Food loss and waste are linked to the way the current agri-food system operates, which aims to maximize production at the lowest possible cost. Our fight is aligned with the desire to move towards more sustainable and local models that guarantee access to healthy food for everyone.
We want to inspire a vital attitude: imperfect, conscious and sustainable
Moving towards food security and social justice requires everyone's collaboration. We want to be a major movement that impacts society and inspires a conscious and sustainable way of life.
